The AP is reporting that Microsoft's game advertising division (called Massive, Inc., not to be confused with Massively), has signed a deal with Blizzard to offer advertising on their upcoming Battle.net revamp, presumably to premiere with Starcraft II. This is apparently out-of-game advertising, i.e. the ads you'll see upon login to the service, not necessarily on in-game billboards or other nonsense like that. Battle.net is Blizzard's online service -- they've used it since way back in the Diablo days, and they've always had ads for their own products in it. But now they've contracted with this company Massive, Inc. to put other ads in there, and since they've been planning for a revamp for a while, you can probably expect to see the ads in right away when the new service launches.

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