A number of sites have done a post-mortem on the Mountain Dew WoW Game Fuel ad (featuring two ladies battling it out through their WoW characters in a live-action supermarket), and they've uncovered a really interesting fact: the ad was actually directed by Indian director Tarsem Singh, one of my favorites -- he not only did the visually stunning sci-fi/horror flick The Cell a few years ago, but more recently made The Fall, which is an very well-done kind of mirror-life fairy tale. He's directed a number of commercials before, including some for Nike and Levi's, and teamed up with a company called Zoic Studios (they've done a few other spots for video games already) for this WoW commercial.

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